Key Responsibilities
- Implement marketing activities to achieve effective communication and expand brand awareness to target consumers based on agreed plan and budget.
- Identify opportunities for activating brand to new channels and/or consumer segments to expand awareness
- Work closely with all functions to communicate a coherent brand identity in merchandizing and promotion activities and execute brand activities on time.
- Regularly monitor and analyze own brand and competitors’ performance in the market in order to continuously provide insightful updates and recommendations to line manager.
- Monitor and collect relevant market data including market trends and new development and utilize information for brand improvement
- Monitor and collect necessary data and survey of the market, providing insight information on existing and/or emerging consumer trends to support Brand Manager for the development of annual plan and budget.
- Submit competitive report on both ATL and BTL activities as well as a monthly monitoring report (signage, POSM, premium products, etc.)
- Other tasks assigned by superior.
Qualifications
- Education:
- Bachelor Degree in Business Administration, or an equivalent degree.
- Experiences:
- Minimum three years’ experience in marketing role or similar role in FMCG manufacturing
- Skills and knowledge:
- Good interpersonal and communication skills
- Good in English, both oral and written
- PC literate – Microsoft Office – Word, Excel and PowerPoint