Job Summary
The overall role of Senior Executive, Digital Marketing is to develop and execute digital marketing plan in the supports of leveraging brands performance through effective channels of media communications
Key Responsibilities
- Develop digital marketing contents aligns with brand guidelines to ensure that brand identity is built and promoted
- Build and promote brand concepts to effectively engage targeted-virtual prospects by executing and organizing events, exhibition, conference, corporate events, fundraising activities and social events
- Manage online marketing campaigns to increase levels of engagement on social media sites
- Demonstrate strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Work with press people in collecting and reporting the information accurately and effectively increase positive brand awareness.
- Draft press release and media announcement content and distribute to the media agencies
- Work closely with internal teams to identify trends and insights and translate them into digital marketing activities
- Prepare monthly report and measure the performance of digital marketing campaigns
- Other job will be assigned time to time
Key Challenges
- Ability to manage and facilitate the event and CSR project effectively by providing the excellent supporting to the supervisor
- Be able to implement plan in strategic way, cost effective, and solution based
- Ability to work and compromise professionally and affectively with media people in order to increase positive brand awareness.